Not (only) PR.
Press releases, media lists, reports at the end of the month are all part of the job, but not the core. The core is deciding what deserves attention in the first place, and building the case for it before anyone else sees it coming.
I don't treat PR as a discipline that stands on its own, because it doesn't anymore. It only works at the intersection of strategy and creativity: strategy to know what should be said, creativity to know how to say it. PR is what gets it to the people who need to hear it, landing the way it's meant to.
And landing doesn't stop at a headline. Sometimes the story is a press moment. Sometimes it's an event, a consumer experience or a collaboration between brands. Same intent, same judgment, just a different room to say it in.
There are still things an algorithm can't deliver. It doesn't have taste. It can tell you what's trending, but not whether you should touch it, why it matters, or what it will mean for a brand six months from now. That judgment is the job. And that's the job I do instead.
Catarina Henriques
PR is not an isolated job anymore. It is creativity, strategy, aesthetic, culture.The studio focus on lifestyle brands that define art de vivre: how people dine, travel and live.
how we see PR
communications strategy
creative and content direction
aesthetic consultancy
public relations
events and experiences
services
Originally from Lisbon and now based in Switzerland, Catarina brings 10 years of experience in PR and Communication, having worked with leading brands such as Sisley Paris, Sephora and Puig, among others.
Her perspective is grounded in authenticity, aesthetics, and attention to detail, with a deep sensitivity to l’art de vivre, naturally positioning rsvp studio as the ideal partner for hospitality and lifestyle brands in search of evocative narratives.
about
Based in Lausanne (Switzerland)
Works fluently in French, English and Portuguese
clients
